Ava Yoo

overview
empathize
define
ideate
prototype
final design
test
01. projects
02. work

06

03. about
04. contact

overview

overview

Creating digital experiences and brand content in Greydient Lab

With the company headquartered in Singapore and the design team based in Bangkok, I collaborated with Thai colleagues and communicated in English. I created designs tailored to clients’ needs and worked on a variety of projects, including product design, social media marketing, and deck design.

Minecraft has a massive universe, but new users often struggle to understand

what the game is about

how to start playing

which experience fits them

because the website mainly functions as an information hub for existing players

Duration

4 months

4 months

Location

Bangkok, Thailand

Bangkok, Thailand

My Role

My Role

UXUI Design Intern

UXUI Design Intern

Tools

Tools

Figma

Adobe
Framer

Google Slide

After Effect

Figma

Adobe
Framer

Google Slide

After Effect

Key Projects

Branding

Branding

Building Greydient Lab’s New Gelato Brand from 0 to 1

Starting with competitor research on stand-up gelato shops around Bangkok, I worked on brand positioning, personas, and interior layout, through to the logo and typography. I developed a speakeasy-inspired brand that preserved Greydient Lab’s style while bringing a fresh feel.

Starting with competitor research on stand-up gelato shops around Bangkok, I worked on brand positioning, personas, and interior layout, through to the logo and typography. I developed a speakeasy-inspired brand that preserved Greydient Lab’s style while bringing a fresh feel.

WEB DESIGN

WEB DESIGN

Bringing new café menu items to the web with motion and copy

I worked on the UI design for Greydient & Them, a café under Greydient Lab, translating its menu and drink imagery into mobile layouts for its microsite. I refined the animations and crafted website copy to align with the café’s established brand identity, then prepared the final designs for developer handoff.

I worked on the UI design for Greydient & Them, a café under Greydient Lab, translating its menu and drink imagery into mobile layouts for its microsite. I refined the animations and crafted website copy to align with the café’s established brand identity, then prepared the final designs for developer handoff.

MARKETING DESIGN

MARKETING DESIGN

Building social campaign visuals, from motion to static posts

I created motion graphics to promote Bursary and designed promotional content for Greydient Lab’s participation in DSS, adapting layouts for Instagram posts, Stories, and LinkedIn.

I created motion graphics to promote Bursary and designed promotional content for Greydient Lab’s participation in DSS, adapting layouts for Instagram posts, Stories, and LinkedIn.

Deck DESIGN

Deck DESIGN

Turning dense content into clear, client-tailored decks

I designed presentation decks for Singland, Stream Native, and other clients, tailoring each deck to their preferred tone and visual style. I organised content and refined typography, spacing, and visual hierarchy to improve readability and make key information stand out.

I designed presentation decks for Singland, Stream Native, and other clients, tailoring each deck to their preferred tone and visual style. I organised content and refined typography, spacing, and visual hierarchy to improve readability and make key information stand out.

Reflections

take aways

take aways

Developing a stronger eye for UI and visual design

Working on a variety of client projects helped me sharpen my visual judgment and refine my UI design skills. I learned to make design decisions that balanced visual appeal with clients’ needs.

Growing through cross-functional collaboration

Working alongside PMs, developers, and designers helped me understand how projects move from initial requirements to implementation. Communicating in English also strengthened my confidence in sharing ideas, discussing feedback, and aligning on next steps.

Life in BKK

memories

memories

Memories in BKK